Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…
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The Key to Winning Real Estate Strategies: Run Plays That Work When it comes to growing a thriving real estate business, real estate strategies are everything. The top performers aren’t just lucky. They use repeatable, proven actions: what I…
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Every year, as the snow melts and the flowers bloom, buyers and sellers flood the market. But success goes to the agents who plan ahead, build momentum, and follow a powerful marketing calendar. The question isn’t “Will the market be strong?”…
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Hire a real estate marketing professional to free up your time for appointments. Two of the most important aspects of your business are appointments and marketing. They’re also two of the most time-consuming. Between the technical knowledge and…
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An Open House sign-in sheet can earn MASSIVE returns. Welcome to Open House season! This is your opportunity to heat up with the weather and break big with Open Houses to attract a ton of interested people to your database. And it all starts with…
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How to Write Marketing Emails That Actually Serve Your Purpose You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s…
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A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…
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The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge. When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…
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